Buy this book and $1.25 will be given to your cause!

Influence: The Psychology of Persuasion By Robert B. Cialdini, Ph. D

$17.99 $13.99

Buy this book and $1.25 will be given to your cause!

Influence: The Psychology of Persuasion By Robert B. Cialdini, Ph. D

$17.99 $13.99


Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  • Paperback: 336 pages
  • Publisher: HarperBusiness; Revised edition (December 26, 2006)
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • Product Dimensions: 1.4 x 5.5 x 8.1 inches
  • Shipping Weight: 9.6 ounces
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